The intent of the typical Direct Mail flyer is to maximize number of responses. This technique merely presents the
 "Problem" facing the Senior upon their passing. It only mentions the small Social Security benefit and a Final Expense
"Program" that is being offered to solve this problem. Little or no other detail is provided.

The Shared Mail flyer (also used for Newspaper Inserts and the "Best of Both Worlds" lead programs) is on high
quality paper presented in graphical format that presents sample premiums and a full explanation of what
Final Expense insurance provides. The added information using this technique results in a more informed (better
qualified) prospect and, although results in a lower response rate than the Direct Mail approach, yields a much higher
 close rate.